Definition, Types, Benefits, and How SEO (Search Engine Optimization) Works

There are many ways to increase website visitor traffic, one of which is by implementing SEO (Search Engine Optimization) on the website that you are managing.

If you are a beginner in website management, SEO is something you must master, you should know what SEO is, its benefits, how it works, and the types of SEO which will later help you understand SEO itself.

Of course, this article will help you understand SEO more clearly and will certainly be easy for you to understand.

Come on, read more about definitions, Types, Benefits, and How SEO Works on Websites.

What is meant by SEO?

What is SEO? SEO is an abbreviation of Search Engine Optimization which is a technique used to optimize a website with the aim of making it easier for search engines to find pages/websites and place them on the first page in search engines with keywords specified by the user.

By occupying the first page or by ranking first in search engines, you will have more potential to get more visitors

SEO really focuses on keywords entered by users, therefore applying this SEO technique will help you find the right target users for all the content you create. Of course, by filtering existing keywords, users with the right target will benefit from the content you create. With the benefits that users get from the content you create, it is not impossible that users will return to your website and read the updated content that you provide.

Read Also: How to Implement SEO on a Website – UPT ICT Undiksha

What are the benefits of SEO?

Why should we implement SEO on our website?

You know the function of SEO is to help make it easier for search engines to determine website rankings in search engines so that they can be displayed according to the relevance of the keywords entered by the user.

  1. Getting Traffic
    Apart from that, using SEO techniques on your website will increase visitor traffic much more on the first page. Of course, many visitors will visit your site if you successfully apply this SEO technique and appear on the first page of search engines. Users will automatically choose the first website they see to get faster information.
  1. Target Relevance
    The benefit of implementing SEO on a website that you will get is relevance or target accuracy. Search engines will direct visitors to their desired destination by entering keywords. This will make the website or content you create more in line with the expected targets.
  1. Increase trust in your website
    Websites that appear on the first page are guaranteed to have higher customer trust. That’s because the recommendations provided by search engines are considered very relevant and provide the information needed by users.
  1. Improving Brand
    If you are a businessman or marketer, SEO can be used to increase brand awareness which provides many times the benefits. How come? Just imagine, implementing SEO will improve search engines to find your website, if your website is on the first page, it will cause many new people to know about your website. Unconsciously, it will become a promotion that has the opportunity to bring in new customers.
  1. Continuous Promotion
    You can use SEO techniques to carry out 24-hour promotions at no cost. It’s different if you use Google ADS which requires extra costs to bring in buyers. By using SEO you can promote your brand 24 hours non-stop as long as your site doesn’t disappear.

So how does SEO work?

Well, you definitely want to know how SEO works, right?

You need to pay attention that search engines will help users find the topic they are looking for by entering keywords. Therefore, you must determine the right keywords for the article or content that you want to publish.

But even determining keywords is not effective if you don’t know how search engines work and how search engines can place your website in the top position between rank 1 to rank 3.

Search Engines or what we are more familiar with as search engines have three main tasks to filter the requests you enter.

  1. Crawling
    Crawling is the first process carried out by search engines. Search engines will carry out this crawling with the aim of collecting detailed information from a website. This process is carried out by bots which work continuously to collect website details such as pages, titles, keywords, images, and internal links on the website.
  2. Indexing
    After the search engine crawls, the data will then be stored in the search engine database with certain keywords. Pages that have not been indexed will not appear in search engines.
  3. Processing
    At this processing stage, the search engine will receive requests from users by inputting keywords typed into the search engine. Next, the search engine will carry out keyword comparisons by comparing websites that are indexed in the search engine database.
  4. Calculating Relevancy
    Calculating relevance is a comparison of website pages that have previously been indexed to find websites with relevant keywords according to user requests. The more relevant the website, the more likely it is to appear on the main page of search engines
  5. Retrieval
    This stage is a step for search engines to provide website pages that are relevant to the user’s request. Each search engine has a different algorithm to determine which page will be displayed on the first page. Each search engine has a different algorithm, therefore the search results displayed will be different even with the same keywords.
  6. Ranking
    Search engines will not be arbitrary in positioning search rankings. The search engine will carry out the above process to display relevant pages for users with relevant keyword input. This is closely related to SEO (Search Engine Optimization) where the more relevant a website page is, the more likely it is to get a top ranking.

SEO itself works to optimize the keywords used to be easily indexed by search engines so that pages get top rankings and are displayed on the main page of search engines according to the relevance of keywords entered by users in search engines.

Types of SEO

After you know how search engines work in filtering websites to display them on the main page, you have to know the types of search Engine Optimization.

  1. SEO on Page
    On-page SEO is SEO optimization on the front page of a website by paying attention to Permalinks, Content Titles, Content Structure, Content Images, Keyword Distribution, Content Quality, Internal Linking, and related SEO Elements (meta description, tags, etc.)
    By practicing on-page SEO on your website, you can optimize your website pages to rank higher and appear more easily in search engine searches.
    Apart from that, you also have to have quality, relevant content so that search engines can find your website with relevant keywords. Relevant content will answer the audience’s needs, right? So for those of you who are just starting out and just learning SEO, it would be good for you to understand on-page SEO. To increase your website’s ranking in search results, we have prepared a special article that discusses Page SEO Optimization Strategies to Increase Website Rankings Overnight!
  1. SEO Off Page
    If on-page SEO focuses on the internal website, it is different from off page SEO which focuses more on the external website.
    Off-page SEO is an effort to optimize SEO outside the website by paying attention to aspects that should be improved, such as Link building (planting backlinks), increasing Domain Authority (DA), increasing PA (Page Authority), and promotion via social media or other marketing.
    By implementing off-page SEO, your website will have high credibility so that it will gain the trust of Google to be placed in the top ranking.
  1. Technical SEO
    Technical SEO is an SEO optimization effort from the inside of the website, by paying attention to aspects such as Website speed, website structure, XML sitemap, security (SLL), SEO-friendly themes, website layout, and navigation.
    With implementing technical SEO, your website will have a good structure and be easy for search engines to read.

Do you understand yet?

Well, now you are starting to understand the importance of SEO in improving the quality of your website, right?

By implementing friendly SEO techniques on your website, you will increase traffic with relevant targets.

So how do we apply SEO techniques to our website?

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